Lazada Cinema Stunt
Influencer Marketing
Create a viral buzz through a cinema stunt campaign, with only a tight two-day window (May 30-31) to make it the talk of the town. Our challenge to build that virality within this limited time of moment.
with only a tight two-day window (May 30-31) to make it the talk of the town
Orchestrated an integrated campaign using top influencers on TikTok to generate initial buzz, amplified by conversations on Twitter, and creative video reactions on Instagram Reels. This multi-platform approach involved influencers from lifestyle, comedy, and menfess genres to maximize reach and engagement.
top influencers on TikTok
top influencers on TikTok to generate initial buzz
conversations on Twitter
amplified by conversations on Twitter
video reactions on Instagram Reels
creative video reactions on Instagram Reels
The Impact
The campaign achieved 21M+ views (4x higher than estimated) and making Lazada the talk of the town. The strategic use of TikTok, Twitter, and Instagram Reels ensured widespread participation and significant visibility within just two days.
Watch Our Showreel
