Myntra Minis - Social Commerce
Myntra aimed to build its social commerce ecosystem (Minis & Studio) by driving high-quality, creator-led catalog content on the app. The challenge was to onboard the right mix of fashion and beauty creators at scale while ensuring consistent, high-quality output. Additionally, the brand needed to drive traffic, engagement, and conversions through this content.
“Built a creator army for Myntra”
We partnered with Myntra as a long-term influencer partner, building a scalable creator ecosystem for social commerce. We onboarded 70+ creators over 1.5 years, producing 1000+ content pieces monthly for Myntra Minis & Studio. Creators shot outfit-based catalog videos, showcasing different brands and looks available on Myntra. Content was further amplified via Instagram through reels and story links, driving discovery and app traffic.
Made Creators Commerce-Ready
Built long-term creator partnerships designed to drive discovery, engagement, purchase intent and conversions.
Created 1000+ Content Monthly
Produced high-volume catalog content showcasing different brands and looks available on Myntra.
Built a Creator Ecosystem
Onboarded 70+ fashion and beauty creators for consistent, scalable content production.
The Impact
The program significantly boosted Myntra’s social commerce performance, driving higher traffic and conversions on the app. It contributed to increased engagement, stronger purchase intent, and improved conversion rates. The initiative became one of Myntra’s largest and longest-running creator-led programs, establishing a strong foundation for social commerce.
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