TVS Radeon
Influencer Marketing
ITVS Radeon needed to move beyond being seen as just a functional purchase and establish itself as a dependable, long-term companion for everyday Indian riders, while clearly demonstrating real-world benefits like mileage, comfort, durability, and safety.
“Demonstrate what everyday riding demands”
We partnered with creators who reflect the life of the everyday commuter to deliver authentic, utility-led storytelling. Through long-form videos and Shorts, creators showcased Radeon in real riding conditions—daily commutes, long distances, rough roads, and practical usage
Real Riders
Creators mirrored everyday Indian commuters, making Radeon’s benefits feel authentic and relatable.
Real Roads
Long commutes, rough roads and daily rides became proof points for reliability.
Real Benefits
Creators demonstrated mileage, comfort, durability and safety through practical riding experiences.
The Impact
The campaign strengthened trust and consideration for TVS Radeon, with audiences responding strongly to reliability- and comfort-led messaging. Real-life demonstrations and relatable creator narratives drove higher engagement, particularly in semi-urban and Tier 2–3 market
Watch Our Showreel
