Ten x You - Launch Campaign
Influencer & Content Marketing
To build awareness, credibility, and emotional connect for TenxU by creating a creator ecosystem that embodies the brand’s playful persona and its central narrative - the joy of playing.
“Built a Play-Powered Content Empire”
We curated a 40-creator roster across lifestyle, comedy, and cricket niches to embody TenxU’s playful spirit. The creators were activated at the launch event through organic, nostalgia-led content and a roundtable on the joy of play.
Creator Powerhouse
A diverse roster of 40 creators brought TenXU’s playful personality to life.
Play Meets Nostalgia
Creators used cricket, comedy and nostalgia to make the launch feel instantly relatable.
Launch Sparks Buzz
Creator-led content drove massive reach, engagement and sustained conversation around TenXU.
The Impact
The launch established a strong creator-led foundation for TenxU, driving high engagement, authentic storytelling, and sustained buzz rooted in nostalgia, cricket, and play—fueling long-term brand affinity.
Watch Our Showreel
