Philips Festive Campaign
Influencer Marketing
Drive consideration for Philips Hair Straightening Brush and Philips Epilator (Mila) among Gen Z and Millennial women during the festive season by leveraging a period of heightened beauty spending and self-grooming intent across key regional celebrations in India.
“Took Philips Across India’s Festivities”
Executed #HowIndiaCelebrates with 51 beauty and lifestyle creators across East, West, and North India, creating festival-native content around Durga Puja, Navratri, and Diwali through high-quality, centrally produced videos featuring a mix of micro and macro influencers, young moms, and Gen Z audiences to authentically showcase product usage in festive beauty routines.
51 Creators Strong
Beauty & lifestyle creators across East, West and North India brought the campaign alive.
Festivals Took Centre Stage
Durga Puja, Navratri and Diwali became natural settings for festive beauty routines.
Product Led Storytelling
Philips products seamlessly featured in getting-ready moments, making product usage feel relevant.
The Impact
The campaign delivered over 5 million views, successfully strengthened product consideration among the target audience, and contributed to an estimated 12-18% uplift in Amazon and Myntra sales for the featured products during the campaign period and festive season.
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