Kurkure Durga Pujo
Kurkure aimed to own Durga Puja in Kolkata through a large-scale cultural takeover, beyond standard activations.We were given a task to create a life-size, interactive tram that becomes the centerpiece of engagement, not just a static installation.
“We Turned Kolkata’s Tram Into Kurkure’s Playground”
Within 7 days of turnaround time we activated Kurkure’s Durga Puja celebration through a larger-than-life street experience, recreating Kolkata’s iconic tram as a Kurkure-branded interactive zone.The tram featured live karaoke, music, and an emcee-led engagement setup, turning it into a high-energy festive hotspot, while also driving discovery of the overall street takeover.
Tram takeover
Recreated Kolkata’s beloved tram as a bold, immersive Kurkure experience.
Interactive, high-energy experiences
Brought the space alive with live karaoke, music and emcee-led engagement.
A festive hotspot
Created an experience people wanted to stop at, participate in and discover.
The Impact
The tram emerged as the highlight of the Pujo celebrations, drawing consistent crowds across five days and driving high participation. It positioned Kurkure at the heart of Kolkata’s cultural festivities, creating memorable, interactive brand moments and strong on-ground buzz.
Watch Our Showreel
