Nissin Geki Korean Ramen
Influencer & Content Marketing
To position Nissin Geki as the go-to bold and spicy noodle while building a strong “Geki Gang” community around the brand. At the same time, it needs to leverage Korean culture trends to create relatable content that makes Nissin Geki the snack of choice for hangouts, binge sessions, and late-night cravings.
“Nissin Geki Made Korean Culture Go Viral”
Through 16 KOLs across mega, macro, and micro tiers, the campaign leveraged IG Reels and brand tag collaborations to tap into Korean culture trends, build the Geki Gang community, and position Nissin Geki as a fun, flavorful snack for social moments.
KOL Powerhouse
Activated 16 creators across mega, macro and micro influencer tiers for scale.
Korean Trend Play
Used Korean culture and trends to make Geki content feel fresh and relatable.
Geki Gang Community
Built a fun creator-led community around Geki for social moments and shared cravings.
The Impact
The campaign generated 5.8M reach, 14.6M views (exceeding the 10M target), and 500K engagements, demonstrating strong audience resonance, high visibility for the brand, and a cost-efficient execution that maximized exposure and impact.
Watch Our Showreel
