Cinema Turned Into A Spectacle
The Challenge
Create a viral buzz through a cinema stunt campaign, with only a tight two-day window (May 30-31) to make it the talk of the town. Our challenge to build that virality within this limited time of moment.
Our Solution
Orchestrated an integrated campaign using top influencers on TikTok to generate initial buzz, amplified by conversations on Twitter, and creative video reactions on Instagram Reels. This multi-platform approach involved influencers from lifestyle, comedy, and menfess genres to maximize reach and engagement.
Cinema Stunt Influencer Marketing
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Influencer Marketing
Create a viral buzz through a cinema stunt campaign, with only a tight two-day window (May 30-31) to make it the talk of the town. Our challenge to build that virality within this limited time of moment.
“Cinema Turned Into A Spectacle”
Orchestrated an integrated campaign using top influencers on TikTok to generate initial buzz, amplified by conversations on Twitter, and creative video reactions on Instagram Reels. This multi-platform approach involved influencers from lifestyle, comedy, and menfess genres to maximize reach and engagement.
Influencers Sparked The Initial Buzz
Top TikTok creators seeded the stunt, creating immediate curiosity and conversation around Lazada.
One Stunt, Multiple Social Platforms
Twitter conversations and Instagram Reels amplified the stunt beyond its initial TikTok audience.
A Two-Day Viral Takeover
The campaign generated 21M+ views, exceeding estimates by 4X within just two days.
The Impact
The campaign achieved 21M+ views (4x higher than estimated) and making Lazada the talk of the town. The strategic use of TikTok, Twitter, and Instagram Reels ensured widespread participation and significant visibility within just two days.
Watch Our Showreel
