Nissin Cup Noodles
Influencer Marketing
To highlight Cup Noodles’ diverse flavour range and shift its perception from an instant snack to an instant vibe by showcasing how each variant carries its own mood, personality, and everyday relevance.
“Made Cup Noodles Match Every Mood”
We partnered with creators across comedy, food, and lifestyle to bring Vibe in a Cup to life. Mood- and flavour-led reels connected Cup Noodles to everyday routines and comfort moments, using bold, flavour-coded visuals to drive high engagement and relatability.
Flavour-Led Storytelling
Creators showcased each Cup Noodles variant through distinct mood & personalities
Relatable Content
Comedy, food, and lifestyle creators placed Cup Noodles naturally into routines and comfort-led situations.
Culture-First Creator Content
Quick paced visuals and multi-format reels made the brand feel relevant, relatable, and highly shareable.
The Impact
The campaign delivered strong awareness and engagement among youth, driven by authentic creator storytelling and multi-format content. Resulting in 4.3M+ reach, 11.1M+ views, and a 2.55% engagement rate.
Watch Our Showreel
