Philips India - Shavers
Influencer & Content Marketing
Launch Philips’ new premium shavers in India and reposition grooming from a routine to an aspirational tech-led upgrade for men aged 25–45
“Turned A Shaver Into A Status Upgrade”
We activated a mix of tech, lifestyle, and men’s grooming creators to showcase the Philips 7000 and i9000 as intelligent, premium grooming tools. Creator-led reels combined tech storytelling with real-life usage, supported by real-time event coverage to drive credibility and buzz.
Premium Creator Takeover
Activated tech, lifestyle and men’s grooming creators to make Philips feel aspirational.
Buzz Beyond Social
Extended creator storytelling with real-time event coverage to build credibility and launch excitement.
Everyday Grooming Moments
Showcased how Philips’ premium shavers fit seamlessly into everyday routines & important occasions.
The Impact
The campaign delivered strong awareness and engagement at scale, establishing Philips Premium Shavers as a next-level grooming upgrade and driving excitement around the launch
Watch Our Showreel
