Red Rock Deli Launch Soiree
Red Rock Deli, an Australian-origin brand, was entering India with a premium snacking proposition. The challenge was to go beyond a conventional launch event and create an experience that truly reflected the brand’s elevated taste, craftsmanship, and flavour depth.
“Turn Premium Snacking Into A Flavour Experience”
Voxxy & Pepsico reimagined the launch as a curated sensory soirée, designed to decode flavour craftsmanship through experience.Instead of a typical showcase, the experience was structured as a guided taste journey, where guests moved from ingredient discovery to flavour decoding, hosted by Chef Kunal Kapoor. Interactive formats like taste explorations and charcuterie creation transformed passive sampling into active participation, reinforcing premium consumption cues.
A Curated Sensory Soirée
Reimagined the launch as an immersive experience, designed to decode flavour craftsmanship through experience.
Flavour-Led Storytelling
The experience was structured as a guided taste journey, where guests moved from ingredient discovery to flavour decoding.
Taste Into Participation
Taste explorations and charcuterie-making turned simple sampling into a hands-on experience.
The Impact
The experience elevated Red Rock Deli from a new entrant to a premium, gourmet snacking brand, creating strong recall through sensory storytelling and immersive engagement.
Watch Our Showreel
