Made Note 15 Series the Titan of Tech
The Challenge
As Redmi launched the Note 15 Series, the brand needed to establish the device as a true “TITAN” smartphone, one that combines exceptional durability, performance, and creativity for active lifestyles.
Our Solution
Voxxy executed a large scale influencer ecosystem involving 78 creators across technology and lifestyle categories to bring Redmi’s “TITAN” positioning to life. Through a combination of durability tests, real life product demonstrations, lifestyle storytelling, and in depth reviews, creators showcased how the Redmi Note 15 Series performs in everyday situations and extreme scenarios.
Note 15 Series Launch Influencer Marketing
Watch Our Showreel
Influencer Marketing
As Redmi launched the Note 15 Series, the brand needed to establish the device as a true “TITAN” smartphone, one that combines exceptional durability, performance, and creativity for active lifestyles.
“Made Note 15 Series the Titan of Tech”
Voxxy executed a large scale influencer ecosystem involving 78 creators across technology and lifestyle categories to bring Redmi’s “TITAN” positioning to life. Through a combination of durability tests, real life product demonstrations, lifestyle storytelling, and in depth reviews, creators showcased how the Redmi Note 15 Series performs in everyday situations and extreme scenarios.
Large-Scale Creator Ecosystem
78 technology and lifestyle creators brought the TITAN positioning to diverse audiences across Indonesia.
Real-World Performance Demonstrations
Creators tested durability, performance, and features through everyday use and extreme scenarios.
Honest Testimonials
In-depth reviews and lifestyle stories made the Note 15 Series credible and relatable.
The Impact
The campaign delivered 10.8M+ views, 7.2M+ reach, 389K+ engagements, and 154 creator generated content pieces, achieving 100.45% of the projected KPI. Through a balanced mix of technology credibility and lifestyle relevance, Redmi successfully strengthened awareness and consideration for the Note 15 Series among Indonesian consumers.
Watch Our Showreel
